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Pinterest, the realm of vision boards and creative ideas, presents an intriguing challenge when you initially launch your business account. As you track views, clicks, and other analytics, the question arises: How do you gain traction? Allow me to share three effective strategies that not only helped me but are also guaranteed to boost views on your page. When I created my business account in January, I started from scratch with zero views, and it took a few days to gain any traction due to my initial lack of understanding. Without further ado, I’ll get right into it. 

Use Pinterest Features like Collages

Collages on Pinterest have become my latest passion, especially for curating outfit inspirations. They’re a hit with the community, and crafting pins is a breeze. Simply select an image, add a catchy description, choose a tune, and share it with the world. There are also handy apps like Shuffles available for Android and iOS devices. While I haven’t personally tried Shuffles, the collages created with it have caught my eye. Collages resonate with both creators and those seeking inspiration on Pinterest. My own collage creations span fashion, skincare, and art, with fashion-themed ones garnering the most attention. Take, for instance, my ‘Star Style Studies’ pin series. I pick a celebrity photo and replicate the look with budget-friendly alternatives. This series is particularly successful when it features in-vogue celebrities. I may not always be their biggest fan, but keeping up with trends is key.

Use keywords and trending topics in your description

Pinterest is designed to empower creators. On the desktop version, accessing the drop-down menu reveals a suite of tools and analytics, including the ‘Trends’ feature. Clicking on it unveils a page filled with trending topics and the potential reach they could offer. It’s possible to compare several keywords and phrases simultaneously to determine which will maximize your visibility. Strategically craft your pins to reflect these trends; if a topic is trending within your niche, align your pin with it. By intersecting multiple trends, your chances of gaining impressions soar. Remember to incorporate these trending keywords and phrases into your pin and collage descriptions to optimize discoverability.

Post frequently and comment on other popular pins

Posting a single collage or pin daily, with an engaging title and description, can significantly increase your visibility. Interestingly, I’ve observed that even on days when I don’t post, engaging with popular pins that have few comments also boosts my monthly views. It’s a common practice to visit the profiles of users who like our comments, and this reciprocity can lead to more profile visits. To maximize this effect, ensure your comments comply with Pinterest’s guidelines and maintain a light, relatable tone. This approach not only fosters a positive community but also piques curiosity about your boards and pins.

I’m delighted to share that by implementing three strategic approaches on Pinterest, I witnessed a remarkable growth in my monthly views. By maintaining a regular posting schedule, incorporating engaging collages, and crafting descriptions filled with targeted keywords and phrases, I saw my views soar from zero to an impressive 15,000 within a span of two months. Observing the daily uptick in views and the interactive comments on my posts was truly gratifying. I’m optimistic that these strategies will prove equally effective for you. I’ll sign off by reminding you that life has more in store for you. I hope you enjoyed it.